Our Story
They say necessity is the mother of invention. They’re right.
In the words of Beyoncé, the world’s run by girls. Well, we’ll elaborate on that — the world’s run by women of mettle. Women who kill at their jobs, women who break through the exhaustion of modern relationships, women who rage at the bar, women who go Dutch on dates, women who show the finger to societal judgements. Basically, women who’re their own heroes.
But what do these women run on? Green tea? Tequila shots? A ‘Gram-worthy makeup look? A new Netflix series? NOPE. Such a 24*7 hustler is fuelled by the grit required to navigate the hustle and beauty that doesn’t bog her down while she’s at it — beauty that’s devoid of binding rules, beauty that lets her be herself. And this epiphany is what led to the birth of DoYou Beauty.
The DoYou Life
We believe that beauty isn’t built in a boardroom; beauty starts with you. Exactly why we spoke to hundreds of young, urban, busy women who live life on their own terms before defining what our products should and should not do.
Our products are thoughtful before they’re smart — they work overtime so you can too, they take the edge off your hectic life instead of adding to it, they undo the damage caused by daily skin stressors, they suit all skin types so that’s one less thing to worry about, they’re one (wo)man armies so you can chuck cumbersome beauty routines and save time.
The result — non-binding beauty that turns tired, overworked faces into happy, radiant ones… one woke woman at a time.
OUR TEAM

Aayushi
Influencer Op/Gram Guru
A millennial who lives off makeup palettes, pizza and reruns of Gilmore Girls, Aayushi will most likely max out her credit card at Sephora. Things you’ll find her doing after midnight — wolfing down Maggi with her eyes glued to a horror flick. Apart from living the Kylie Jenner life one day, she also dreams of buying her own house.

Akansha
Product Development/Geek In The House
When she’s not cooking up a storm in the lab or in the kitchen, you’ll find Akansha cackling away to Chandler Bing jokes for the nth time. When you meet her, ask her to tell you all about her dreams to go on a world tour, own a house and run an old-age home.

Amit
Founding Member/Financial Wizard
You'd be lying if you said that you spotted a grumpy Amit. You'd also be lying if you said that you spotted Amit saying no to good food. The OG number whisperer, this is the guy you run to for financial advice. A family man and an amazing chef, Amit is always up for learning something new.

Ashutosh
Graphic Design/Mr.Creativity
A sucker for home-cooked food, Ashutosh is our resident ‘Gram influencer. With over 10k followers of his Instagram page, AK would burn money at a Balenciaga store or on a mad expensive superbike if he could. Serial re-watcher of ‘Sacred Games’, life would be A1 for Ashu if he could eat anything without a worry, get an insane number of pets or travel to Iceland!

Avneet
Media Strategist/The Ad Guy
Need a silly joke, stat? Here’s your guy! This doting father also manages a second full-time job — keeping his toddler entertained with his awkward dance moves. When he’s not showing off his son’s uber-cute baby videos to the world, Avneet is probably sobbing away to a Shah Rukh Khan movie playing on his home-theatre system.

Deepak
COO/The Orchestrator
Hailing from the entertainment industry, Deepak is ‘DJ’ to the world. When he’s not crooning to his favourite playlist, you’ll find DJ digging into Continental cuisine, re-bingeing on 'Narcos', or daydreaming of a traffic-jam free Mumbai. Bring him back to Earth by asking him to bend his little finger all the way back for you (secret skill shhh).

Gita
Web Ops/Pixel Warrior
For Gita, beauty was nowhere on the horizon until DoYou happened. On most days, she is like a kid in a candy store — the smallest of things get her excited. Think the next bowl of spaghetti or the next sale at Zara. Say hello to a musichead who dotes on her container garden and loves to hunt Dragons in Skyrim when she isn't daydreaming of moving to the mountains.

Minu
Consumer Insights & Product Dev/Product Whiz
Often mistaken for a nerdy scientist, you’ll find Minu either learning a new craft or rewatching 'Game of Thrones' on an off day. Ask her to pick between fish and paneer and she'll quit. Her life goals include moving to the mountains and we aren't surprised that she's already made headway on her post-retirement dream home in Himachal Pradesh

Mousree
Content Creator/Resident Wordsmith
A typical Bengali and a wordsmith by chance, Mousree is constantly wondering either what'll go on the epitaph or which doggo nose to boop next. Life goals include living by the ocean, having more tattoos than she can count and running a shelter for stray dogs. Oh, and if missing, check the beach, the bar or the bed.

Nicole
Social Media/Social Ninja
Nicole's middle name could as well be 'accidental humour'. If you ever visit the Ruth Ellis household on a weekend, be ready to watch Ru Paul's Drag Race with her while treating your taste buds to steak and mashed potatoes. Also, very high chances you’ll just find her playing 'Dungeons & Dragons' for hours on end.

Nirmesh
CEO/Pathfinder
When Nirmesh isn’t chatting with pretty women about their favourite skincare products, you’ll find him slathering on one himself to test its efficacy. Other words that light up his eyes are jalebis, Batman and vacation. Skilled in the art of making beds and making processes out of processes, don’t be surprised when Mr.CEO turns into a full-time traveller.

Nitin
Video Editing/Mr.Slice 'n' Splice
When Nitin said he can’t get enough of both, Chinese cuisine and the show ‘Dark’, we decided that we like him already! A gym rat and travel junkie, it’s not surprising that his post-retirement plans include a world tour. Though the guy takes pride in his anger-management skills, poverty, pollution and racism are things that make him lose his nerve.

Pavitra
Consumer Experience/The Navigator
Plant mom and budding vocalist, trust Pavitra to never have enough of chai, walnut brownies and ‘The Big Bang Theory’. A sucker for long drives, she is hopeful that one day, a road will lead her to either Vietnam or Seychelles. A chill farm life with kids to teach and music to dance to equates to happy old-age living for Pavitra.

Rajeev
Founding Member/Crystal Gazer
In a twisted game of destiny, we had to bid goodbye to Rajeev before our launch. A private person, Rajeev was intuitive, transparent and easily the most intelligent person in the room. One of Rajeev’s greatest strengths at work was his ability to break complex issues into layman’s terms, something that the team dearly misses. Born Bright will always be inspired by his farsighted vision.

Rishika
Tech - Project Mgt/Tech Connoisseur
Affectionately called ‘Lady Sheldon’ (cue: The Big Bang Theory) owing to her immense love for Physics, two things that keep Rishika going are her baby boy, Aarush and her husband’s dream project, Born Bright. When she’s not enjoying a moment of solitude with a good book and a cappuccino, you’ll find her either planning her dream trip to Morocco or digging into scrumptious Italian cuisine.

Santosh
Office Admin/Busy Bee
If Born Bright is a well-oiled machine, Santosh is the oil. A non-negotiable part of the team, a day without Santosh is capable of wreaking havoc. Apart from maintaining documents, he also goes out of his way to keep a close tab on each team member’s well-being.

Sarabjeet
E-Commerce/The Rainmaker
If you’re ever looking to bribe this feisty Punjaban, try aloo paranthas, dark chocolate, the smoothest whiskey or a Sabyasachi lehenga. Sarab believes that the world would be a much better place with an endless supply of stationery. She’ll be the happiest the day she travels to space but until then, Iceland will work just fine (hello, Northern Lights)!

Sonica
Graphic Design/Dream Weaver
Sonix to her close peeps, Sonica is gifted with the superpower of using things for really long without making them look worn-out. Ace cupboard organiser, Sonica dreams of world peace, a possible end to climate change and a trip to Japan. Oh, and when you meet her, remember to ask her about all the cool things she plans to weave with her loom after retirement.
OUR Team
KNOW US
BETTER

750+
woman-days invested in researching & developing our products

500+
consumers have tested our products

14
countries from where our ingredients are sourced from
