Face serums

Face Serums 101: What Makes Them So Powerful?

Experts swear by it and the junkies can’t get enough of it — face serums are the latest mandate of the skincare rulebook. But if you’ve been living under a rock, we’ve pooled our collective knowledge and put together a skin lesson — everything about face serums. Pens out.

Yep, the beauty universe can get overwhelming at times and nope, you don’t need a degree to get through it. Though a few steps of your favourite blogger’s rather elaborate skincare routine might seem negotiable, the hype around a face serum is real. If you have no earthly idea about what a face serum does, here’s a lowdown you didn’t know you needed.

What is face serum?

Think of this powerful potion as a shot of concentrated goodness. Usually bottled in tiny, transparent vials, an effective face serum delivers high concentrations of specific active ingredients to your skin. Made of smaller molecules that penetrate to the deepest level, most serums are clear, gel-based and lightweight.

How is serum different from moisturiser?

Serum or moisturiser? We’d say both. While their broad purposes may seem to overlap, knowing the difference between serum and moisturiser is key to great skin.

  • Consider a face serum as a boot camp for your skin concern. This family of taskmasters targets a variety of skin problems — wrinkles, hyperpigmentation, acne, you name it. Moisturisers, on the other hand, do just that — moisturise your skin.
  • You pick a face serum based on the skin concern you’re currently fighting, while moisturisers do the job of hydration at large.
  • Since serums are chock-full of active ingredients, they tend to be on the pricier end of the skincare spectrum. However, since they’re so potent, a little goes a long way.
  • If your skincare routine is a three-course meal, your serum is the main course and your moisturiser, the dessert. Fill up on all the important nutrients and then seal the good stuff with your moisturiser friend.

Benefits of face serum

Still sceptical about shelling out the extra moolah? These face serum benefits might just be the final push.

Packed with goodness

As compared to your usual skincare products that contain about 5 – 10% of active ingredients, a face serum contains up to 70% of the greatness. Safe to say their efficacy is unquestionable, and you can expect visible results sooner than usual.

Completely pure

Here’s a superstar that promises zero dilution. Face serums are free of cheap occlusive agents like mineral oil and petroleum, so you get a pure elixir.

Light and non-greasy

Far lighter than their greasy older brothers, face serums absorb much faster without encouraging pore-clogging residue. The result: A less oily complexion and fewer breakouts.

Boost of hydration

Last up, face serums are usually rich in ingredients like hyaluronic acid and ceramides that help retain skin moisture. While that doesn’t allow you to skip your moisturiser, nobody ever said no to a little extra hydrating TLC, right?

How to apply serum

Applying a face serum twice a day will cover all your bases. Massage a pea-sized amount into your face and neck, and lock in the goodness by slathering on your moisturiser.

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