skincare claims

Are You Aware of these Misleading Claims in your Skin Care Products?

What to watch out for the next time you add skin care products to your cart!

In an age of say more, do more, be more, it is a bit hard to keep up with the clutter of wellness wisdom that’s constantly coming our way in waves and trends. So instead of delving deep into the depths of skincare science, we found a quick and easy way for you to shop smarter. And no, you don’t have to learn all about ingredient lists and the different types of acids. It’s simple—here are 4 claims we want to alert you to, that’re commonly floating around… 

Claim#1: “Hypoallergenic”

Why it’s misleading
Hypoallergenic products aren’t safer or “gentler” than non-hypoallergenic ones, which is what the label is meant to imply. 

When you read a hypoallergenic label you obviously assume that this means the product will not cause allergies. Well, the real truth is that, as far back as the 1970s, the FDA discovered that the term “hypoallergenic” has no real meaning. Bad news here is that anyone can use this claim. Ouch! 

Claim #2: “Dermatologist approved” 

Why it’s misleading
This label doesn’t need to come along with the information or verification of who, how what when of the approval. 

This label sounds a lot more reassuring than it looks. A brand can use this claim without going into who the said dermatologist was, what the sample size was, at what stage was the testing done and so on. This claim, unfortunately, works for the brand because just like “hypoallergenic” it implies to you that it is safe. But you know better now, don’t you? 

Claim #3: “Instant Results” 

Why it’s misleading
Instant results probably mean that the benefit of the skincare product may be visible right after application but fades away over time. 

We bet you’ve seen those ads for face washes that promise “instant brightness”? While that may actually be the case at the moment, the long term result isn’t going to be brighter skin. The “instant hydrating” cream that you apply before bed at night may immediately leave your skin feeling moisturised, but may need a second reapplication in a few hours. While this makes for great advertising and dramatic makeover moments, it’s a whole lot less effective than we’d like.  

Claim #4: “Special Microbeads” 

Why it’s misleading
These microbeads are bigger than your pores, which means they could cause a tear (or multiple tears) in your skin. 

You know that freshly scrubbed feeling you get when you have those exfoliating “beads” in your product? Brands that use this claim promise to unclog your pores and remove dead skin cells from your skin. The real truth is that if the size of the granules is bigger than your pores, then it’s doing more harm than good. What’s worse is, these microbeads are tiny particles usually made of tiny plastic particles that are non-degradable. That’s harmful not just for your skin, but also for the planet! 

Of course, there’s a lot more hype lurking around skincare. And we are happy to simplify it for you. Until then, this is a good enough place to start as any!

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