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Softening Lip Serum – Coffee

₹  250.00

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Definitely not your regular lip balm. Unlike it, this glossy, sheer formula is designed to penetrate deep and hydrate dry, chapped lips from within.

  •  Visibly improves lip texture on regular use
  • Heals daily lip damage for a naturally softer pout
  • Available in 2 pick-me-up flavours – Coffee & Orange
  •  Naturally moisturising oils like Olive & Sunflower Seed provide deep nourishment
  • Usage: 2x a day for healthy lips; upto 5x for parched, flaky lips
  • Expect visible results in 2-3 weeks of regular usage
  •  Long-lasting with 500+ applications
  • Can be worn over or under your lipstick
  • Made with safe, natural ingredients (no stress even when licked)
  • Adds a healthy shine to your lips (no stress even without lip gloss)
  • Metallic roller for smooth, no-touch application; transparent bottle
  •  Dry, chapped lips
  • Consistently parched, flaky lips
  • Lips that are always in air-conditioned spaces
  • Lips that have to endure drying lipsticks
  • Lips that are exposed to sunlight
  •  Doesn't plump your pout. For that, try our Plumping Lip Serum – a naturally fuller & smoother pout, guaranteed!
Free Delivery on orders above ₹450

How To Use

  • Glide the roller twice over your lips to ensure complete coverage
  • Wear it over or under your lipstick or just stick to a sheer, glossy pout
  • Double up for best results — leave it on overnight and wake up to softer lips
  • Don’t stress about the tiny specks that you may see at the bottom of the serum bottle. They’re residue from the natural ingredients of the formula and are completely safe.
  • Rinse your face and pat dry with a towel. Done!

Must Read: Never skip a patch test. Discontinue in case of skin irritation in eyes, immediately wash with water. Not suitable for highly sensitive skin & children.

What’s in it?

  • Pollen fractions + Soybean, Olive & Wheat Germ Oil: Collectively maintain hydration
  • Sunflower Oil:: Heals dry, sensitive lips
  • Coffee: Prevents loss of collagen & fights inflammation
  • Vitamin E: Nourishes dry lips

Frequently asked questions


What is a coffee lip serum?

Since the liquid format of a serum allows the goodness to penetrate deeper, a lip serum does a killer job at delivering high concentrations of actives and targeting specific lip concerns. The DoYou Softening Lip Serum, for example, boasts of benefits like softness, smoothness, instant shine, firming action, skin healing, environmental protection etc.

How is it different from a lip balm/chapstick?

Unlike regular chapsticks, this formula is dispensed through a metal, easy-glide, roll-on applicator. While a lip balm typically forms a barrier over the lips that locks in moisture, the DoYou Softening Lip Serum is thinner and can hence penetrate deeper to provide richer nourishment. The active ingredients work on your lips from inside out rather than simply staying put on the surface, resulting in a softer, smoother and firm pout

Is this a lip gloss?

No, but it's even better. It has the pros of a lip gloss (hello, instant shine) without its cons (no thanks, stickiness). In fact, it offers the lip care benefits of a lip balm with greater absorption power, thanks to the liquid goodness. The result — softer lips with gloss-like shine!

Can these lip serums be used under a lipstick? how long should one typically wait before applying a lipstick over it?

Yep, you can layer your favourite lipstick over the DoYou Softening Lip Serum. Wait for about 20 minutes for the serum to do its magic before you swipe your lipstick across a smooth slate.

Customer Reviews

Based on 12 reviews
Ruby Rubbu
U will fall in love

Yes u heard me right. U gonna fall in love with the aroma of the lip serum. If u have a very dry lips like me must apply 6 to 7 times a day it will give u soft natural pink lips u will love the softness of ur lips when u use it regularly. U can choose as per ur intrest . Go and get ur natural pink lips

kanika agarwal
Does not moisturize

I was so impressed by the description of the product and the overall vision with which Do You was created, that i ended up ordering a bunch of things. But I am really disappointed because the lip serum made my lips chap like never before. I used it for 4 days regularly before coming to this judgement. I have not felt any of the benefits the product talks about. Same goes with the lip plumping serum. I really wanted this to become my go to product in the long term, but it has only adversely affected my lips.

Kirti Kapoor
Love it sooo Good

I never tried lip serum and this one is my first using it from a month and m in love it makes lip soft and nourishes them and all day my lips remain soft i love the fragrance of Coffee must buy ❤

Zeenat Farhat
Smells wow

It really is amazing, I've never tried a lip serum before but this certainly ups the game of lip balm. It is so moisturizing and nourishing and the smell of coffee is just wow.

Bhumika Das

Softening Lip Serum – Coffee