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Our story
They say necessity is the mother of invention. They’re right.
In the words of Beyoncé, the world’s run by girls. Well, we’ll elaborate on that — the world’s run by women of mettle. Women who kill at their jobs, women who break through the exhaustion of modern relationships, women who rage at the bar, women who go Dutch on dates, women who show the finger to societal judgements. Basically, women who’re their own heroes.
But what do these women run on? Green tea? Tequila shots? A ‘Gram-worthy makeup look? A new Netflix series? NOPE. Such a 24*7 hustler is fuelled by the grit required to navigate the hustle and beauty that doesn’t bog her down while she’s at it — beauty that’s devoid of binding rules, beauty that lets her be herself. And this epiphany is what led to the birth of DoYou.
