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Continue ShoppingThey say necessity is the mother of invention. They’re right.
In the words of Beyoncé, the world’s run by girls. Well, we’ll elaborate on that — the world’s run by women of mettle. Women who kill at their jobs, women who break through the exhaustion of modern relationships, women who rage at the bar, women who go Dutch on dates, women who show the finger to societal judgements. Basically, women who’re their own heroes.
But what do these women run on? Green tea? Tequila shots? A ‘Gram-worthy makeup look? A new Netflix series? NOPE. Such a 24*7 hustler is fuelled by the grit required to navigate the hustle and beauty that doesn’t bog her down while she’s at it — beauty that’s devoid of binding rules, beauty that lets her be herself. And this epiphany is what led to the birth of DoYou.
We believe that beauty isn’t built in a boardroom; beauty starts with you. Exactly why we spoke to hundreds of young, urban, busy women who live life on their own terms before defining what our products should and should not do.
Our products are thoughtful before they’re smart — they work overtime so you can too, they take the edge off your hectic life instead of adding to it, they undo the damage caused by daily skin stressors, they suit all skin types so that’s one less thing to worry about, they’re one (wo)man armies so you can chuck cumbersome beauty routines and save time.
The result — non-binding beauty that turns tired, overworked faces into happy, radiant ones… one woke woman at a time.
Any ingredient that isn't skin-friendly is out of bounds for us
Think of us as an affable digital beauty buff — one who'll support (and not school) you
Drop that dictionary — we're breaking down confusing beauty jargon by the minute
Deepak Jaswani
COO/The Orchestrator
closeHailing from the entertainment industry, Deepak is ‘DJ’ to the world. When he’s not crooning to his favourite playlist, you’ll find DJ digging into Continental cuisine, re-bingeing on 'Narcos' or daydreaming of a traffic-jam free Mumbai. Bring him back to Earth by asking him to bend his little finger all the way back for you (secret skill shhh).
Nirmesh Prakash
CEO/Pathfinder
closeWhen Nirmesh isn’t chatting with pretty women about their favourite skincare products, you’ll find him slathering on one himself to test its efficacy. Other words that light up his eyes are Batman, Jalebis and travel. Skilled in the art of making beds and making processes out of processes, don’t be surprised when Mr.CEO turns into a full-time traveller.
Rajeev Agrawal
Founding Member/Crystal Gazer
closeIn a twisted game of destiny, we had to bid goodbye to Rajeev before our launch. A private person, Rajeev was intuitive, transparent and easily the most intelligent person in the room. One of Rajeev’s greatest strengths at work was his ability to break complex issues into layman’s terms, something that the team dearly misses. Born Bright will always be inspired by his farsighted vision.
Small victories that help us move toward larger milestones