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They say necessity is the mother of invention. They’re right.
In the words of Beyoncé, the world’s run by girls. Well, we’ll elaborate on that — the world’s run by women of mettle. Women who kill at their jobs, women who break through the exhaustion of modern relationships, women who rage at the bar, women who go Dutch on dates, women who show the finger to societal judgements. Basically, women who’re their own heroes.
But what do these women run on? Green tea? Tequila shots? A ‘Gram-worthy makeup look? A new Netflix series? NOPE. Such a 24*7 hustler is fuelled by the grit required to navigate the hustle and beauty that doesn’t bog her down while she’s at it — beauty that’s devoid of binding rules, beauty that lets her be herself. And this epiphany is what led to the birth of DoYou Beauty.
THE DOYOU LIFE
We believe that beauty isn’t built in a boardroom; beauty starts with you. Exactly why we spoke to hundreds of young, urban, busy women who live life on their own terms before defining what our products should and should not do.
Our products are thoughtful before they’re smart — they work overtime so you can too, they take the edge off your hectic life instead of adding to it, they undo the damage caused by daily skin stressors, they suit all skin types so that’s one less thing to worry about, they’re one (wo)man armies so you can chuck cumbersome beauty routines and save time.
The result — non-binding beauty that turns tired, overworked faces into happy, radiant ones… one woke woman at a time.
Any ingredient that isn't skin-friendly is out of bounds for us
Think of us as an affable digital beauty buff — one who'll support (and not school) you
Drop that dictionary — we're breaking down confusing beauty jargon by the minute
When she’s not cooking up a storm in the lab or in the kitchen, you’ll find Akansha cackling away to Chandler Bing jokes for the nth time. When you meet her, ask her to tell you all about her dreams to go on a world tour, own a house and run an old-age home.
You'd be lying if you said that you spotted a grumpy Amit. You'd also be lying if you said that you spotted Amit saying no to good food. The OG number whisperer, this is the guy you run to for financial advice. A family man and an amazing chef, Amit is always up for learning something new.
A sucker for home-cooked food, Ashutosh is our resident ‘Gram influencer. With over 10k followers of his Instagram page, AK would burn money at a Balenciaga store or on a mad expensive superbike if he could. Serial re-watcher of ‘Sacred Games’, life would be A1 for Ashu if he could eat anything without a worry, get an insane number of pets or travel to Iceland!
Need a silly joke, stat? Here’s your guy! This doting father also manages a second full-time job — keeping his toddler entertained with his awkward dance moves. When he’s not showing off his son’s uber-cute baby videos to the world, Avneet is probably sobbing away to a Shah Rukh Khan movie playing on his home-theatre system.
Hailing from the entertainment industry, Deepak is ‘DJ’ to the world. When he’s not crooning to his favourite playlist, you’ll find DJ digging into Continental cuisine, re-bingeing on 'Narcos' or daydreaming of a traffic-jam free Mumbai. Bring him back to Earth by asking him to bend his little finger all the way back for you (secret skill shhh).
For Gita, beauty was nowhere on the horizon until DoYou happened. On most days, she is like a kid in a candy store — the smallest of things get her excited. Think the next bowl of spaghetti or the next sale at Zara. Say hello to a musichead who dotes on her container garden and loves to hunt Dragons in Skyrim when she isn't daydreaming of moving to the mountains.
Sure, no one asked, but a few fool-proof bribes for Maitreyee are a bottomless bowl of Ramen, a forever-brewing pot of bubble tea or a Pottery Barn gift card. A self-confessed food addict, Maitreyee spends her free time either experimenting with food or dreaming about it. Brb, she’s currently working towards getting her hands on either Harry Potter’s invisibility cloak or a one-way ticket to Japan.
Manali is very likely to skip a plan with her friends for a rerun of Virgin River and a bucket of vanilla ice-cream. When she isn’t actually dreaming (serial sleeper alert), you’ll find her day-dreaming either about a world without animal abuse, a splurge sesh at Sephora or a one-way ticket to Switzerland.
Often mistaken for a nerdy scientist, you’ll find Minu either learning a new craft or rewatching 'Game of Thrones' on an off day. Ask her to pick between fish and paneer and she'll quit. Her life goals include moving to the mountains and we aren't surprised that she's already made headway on her post-retirement dream home in Himachal Pradesh
A typical Bengali and a wordsmith by chance, Mousree is constantly wondering about either what'll go on the epitaph or which doggo nose to boop next. Life goals include living by the ocean, having more tattoos than she can count and running a shelter for stray dogs. Oh, and if missing, check the beach, the bar or the bed.
When Nirmesh isn’t chatting with pretty women about their favourite skincare products, you’ll find him slathering on one himself to test its efficacy. Other words that light up his eyes are Batman, Jalebis and travel. Skilled in the art of making beds and making processes out of processes, don’t be surprised when Mr.CEO turns into a full-time traveller.
When Nitin said he can’t get enough of both, Chinese cuisine and the show ‘Dark’, we decided that we like him already! A gym rat and travel junkie, it’s not surprising that his post-retirement plans include a world tour. Though the guy takes pride in his anger-management skills, poverty, pollution and racism are things that make him lose his nerve.
In a twisted game of destiny, we had to bid goodbye to Rajeev before our launch. A private person, Rajeev was intuitive, transparent and easily the most intelligent person in the room. One of Rajeev’s greatest strengths at work was his ability to break complex issues into layman’s terms, something that the team dearly misses. Born Bright will always be inspired by his farsighted vision.
Affectionately called ‘Lady Sheldon’ (cue: The Big Bang Theory) owing to her immense love for Physics, two things that keep Rishika going are her baby boy, Aarush and her husband’s dream project, Born Bright. When she’s not enjoying a moment of solitude with a good book and a cappuccino, you’ll find her either planning her dream trip to Morocco or digging into scrumptious Italian cuisine.
Ask Sakshi about her guilty pleasures in life and she’ll slyly tell you how she thrives on proving her husband wrong. A sucker for seafood, Sakshi is an unapologetic re-watcher of ‘Game of Thrones’. There’s rarely anything that she loves more than an elaborate breakfast tray right on her bed or the idea of a world tour, one that starts in Switzerland. As much as Sakshi loves her financial independence right now, she can’t wait to turn her dream of owning a post-retirement home in Kerala into a reality.
If Born Bright is a well-oiled machine, Santosh is the oil. A non-negotiable part of the team, a day without Santosh is capable of wreaking havoc. Apart from maintaining documents, he also goes out of his way to keep a close tab on each team member’s well-being.
If you’re ever looking to bribe this feisty Punjaban, try aloo paranthas, dark chocolate, the smoothest whiskey or a Sabyasachi lehenga. Sarab believes the world would be a much better place with an endless supply of stationery. She’ll be the happiest the day she travels to space but until then, Iceland will work just fine (hello, Northern Lights)!
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Small victories that help us move toward larger milestones